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Item Details
Title: FUNDAMENTOS DE MARKETING
By: Prof Joseph F. Hair, Prof C. Lamb, Hair Joseph W.
Format: Paperback

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ISBN 10: 9706864393
ISBN 13: 9789706864390
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Publisher: CENGAGE LEARNING EDITORES S.A. DE C.V.
Pub. date: 5 September, 2005
Edition: 4th Revised edition
Pages: 572
Description: Version condensada del exitoso titulo Marketing de Charles W Lamb, Joseph J Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.
Synopsis: Version condensada del exitoso titulo Marketing de Charles W. Lamb, Joseph J. Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.
Publication: Mexico
Imprint: Cengage Learning Editores S.A. de C.V.
Returns: Returnable
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