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Item Details
| Title:
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MARKETING
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| By: |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| Format: |
Hardback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0538870117 |
| ISBN 13: |
9780538870115 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
29 August, 1997 |
| Edition: |
4th Revised edition |
| Pages: |
800 |
| Description: |
This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing. |
| Synopsis: |
A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular text themes include: Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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