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Item Details
Title: MARKETING
By: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Format: Hardback

List price: £26.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0538870117
ISBN 13: 9780538870115
Publisher: CENGAGE LEARNING, INC
Pub. date: 29 August, 1997
Edition: 4th Revised edition
Pages: 800
Description: This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing.
Synopsis: A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular text themes include: Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.
Illustrations: col. Illustrations
Publication: US
Imprint: South-Western
Returns: Returnable
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