pickabook books with huge discounts for everyone pickabook books with huge discounts for everyone
School BooksKey StagesCollectionsBestSellers
HomeSecondaryBook AwardsFurther EducationNew Titles View BasketCheckoutMy accountHelp
     
Need assistance?


Item Details
Title: MARKETING
By: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Format: Hardback

List price: £26.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0538870117
ISBN 13: 9780538870115
Publisher: CENGAGE LEARNING, INC
Pub. date: 29 August, 1997
Edition: 4th Revised edition
Pages: 800
Description: This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing.
Synopsis: A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular text themes include: Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.
Illustrations: col. Illustrations
Publication: US
Imprint: South-Western
Returns: Returnable
Some other items by this author:
... SELECT ESSAYS OF ELIA
... SELECT ESSAYS OF ELIA
20 TALES FROM SHAKESPEARE (PB)
20 TALES FROM SHAKESPEARE (PB)
A DESCRIPTIVE CATALOGUE OF THE LIBRARY O (PB)
A DESCRIPTIVE CATALOGUE OF THE LIBRARY O (PB)
A DESCRIPTIVE CATALOGUE OF THE LIBRARY OF CHARLES LAMB
A DESCRIPTIVE CATALOGUE OF THE LIBRARY OF CHARLES LAMB
A DISSERTATION UPON ROAST PIG
A DISSERTATION UPON ROAST PIG
A DISSERTATION UPON ROAST PIG (PB)
A DISSERTATION UPON ROAST PIG & OTHER ESSAYS (PB)
A DISSERTATION UPON ROAST PIG - PRIMARY SOURCE EDITION
A DISSERTATION UPON ROAST PIG - PRIMARY SOURCE EDITION
A DISSERTATION UPON ROAST PIG...
A DISSERTATION UPON ROAST PIG; ONE OF THE ESSAYS OF ELIA, WITH A NOTE ON LAMB'S LITERARY MOTIVE
A DISSERTATION UPON ROAST PIG; ONE OF THE ESSAYS OF ELIA, WITH A NOTE ON LAMB'S LITERARY MOTIVE
A MASQUE OF DAYS
A MASQUE OF DAYS (ILLUSTRATED EDITION) (DODO PRESS)
A MASQUE OF DAYS : FROM THE LAST ESSAYS (PB)
A MASQUE OF DAYS FROM THE LAST ESSAYS OF ELIA (PB)
A MASQUE OF DAYS, FROM THE LAST ESSAYS OF ELIA
A MASQUE OF DAYS, FROM THE LAST ESSAYS OF ELIA
A PRIMER ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM)
A PRIMER ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM) (PB)
A TALE OF ROSAMUND GRAY AND OLD BLIND MA (PB)
A TALE OF ROSAMUND GRAY AND OLD BLIND MARGARET. BY CHARLES LAMB.
ADVENTURES OF ULYSSES
ADVENTURES OF ULYSSES
ADVENTURES OF ULYSSES
ADVENTURES OF ULYSSES (PB)
ADVENTURES OF ULYSSES - PRIMARY SOURCE EDITION
ALBUM VERSES
ALBUM VERSES
ALBUM VERSES (HB)
ALBUM VERSES (PB)
ALBUM VERSES, WITH A FEW OTHERS
ALBUM VERSES, WITH A FEW OTHERS
ALBUM VERSES, WITH A FEW OTHERS (DODO PRESS)
ALBUM VERSES, WITH A FEW OTHERS (HB)
ALBUM VERSES, WITH A FEW OTHERS (HB)
ALBUM VERSES, WITH A FEW OTHERS. (PB)
ALBUM VERSES, WITH A FEW OTHERS; WITH A FEW OTHERS
ALL SHAKESPEARE''S TALES: (PB)
ALL SHAKESPEARE''S TALES: TALES FROM SHAK (PB)
ALL SHAKESPEARE'S TALES
ALL SHAKESPEARE'S TALES
AN ART EDITION OF THE MOST POPULAR DRAMAS OF SHAKESPEARE
BEAUTY AND THE BEAST
BEAUTY AND THE BEAST
BEAUTY AND THE BEAST (PB)
BEAUTY AND THE BEAST. WITH AN INTROD. BY (PB)
BEAUTY AND THE BEAST. WITH AN INTROD. BY ANDREW LANG
BON-MOTS
BON-MOTS
BON-MOTS - PRIMARY SOURCE EDITION
BON-MOTS OF CHARLES LAMB AND DOUGLAS JER (PB)
BON-MOTS OF CHARLES LAMB AND DOUGLAS JER (PB)
BON-MOTS OF CHARLES LAMB AND DOUGLAS JERROLD
BON-MOTS OF CHARLES LAMB AND DOUGLAS JERROLD...
BUILDING YOUR CAREER BOOKLET (PB)
BULLETIN - UNITED STATES GEOLOGICAL SURVEY VOLUME 570
BUSINESS WORLD (HB)
BUSINESS WORLD (PB)
BUSINESS WORLD (PB)
BUSINESS WORLD (PB)
BUSINESS WORLD (PB)
CHARLES LAMB
CHARLES LAMB
CHARLES LAMB
CHARLES LAMB (PB)
CHARLES LAMB AND ELIA (PB)
CHARLES LAMB AND THE LLOYDS (PB)
CHARLES LAMB''S ESSAYS (PB)
CHARLES LAMB''S ESSAYS (PB)
CHARLES LAMB'S ESSAYS
CHARLES LAMB'S ESSAYS
CHARLES LAMB'S ESSAYS
CHARLES LAMB'S ESSAYS
CHARLES LAMB'S ESSAYS
CHARLES LAMB'S ESSAYS
CHARLES LAMB'S ESSAYS - PRIMARY SOURCE EDITION
CHARLES LAMB'S WORKS. ROSAMUND GRAY, ESSAYS, LETTERS, AND POEMS.
CHARLES LAMB'S WORKS. SPECIMENS OF ENGLISH DRAMATIC POETS, WHO LIVED ABOUT THE TIME OF SHAKSPEARE, WITH NOTES.
CHARLES LAMB'S WORKS. THE ESSAYS OF ELIA; A NEW EDITION.
CHARLES LAMB'S WORKS: THE ESSAYS OF ELIA (HB)
CHARLES LAMB'S WORKS: THE ESSAYS OF ELIA (PB)
CHARLES LAMB...
CHARLES LAMB: PROSE & POETRY; (PB)
CHRIST''S HOSPITAL; RECOLLECTIONS OF LAMB (PB)
CHRIST'S HOSPITAL
CHRIST'S HOSPITAL
CHRIST'S HOSPITAL
CHRIST'S HOSPITAL RECOLLECTIONS OF LAMB, COLERIDGE, AND LEIGH HUNT...
CHRIST'S HOSPITAL; RECOLLECTIONS OF LAMB, COLERIDGE, AND LEIGH HUNT; WITH SOME ACCOUNT OF ITS FOUNDATION
COLLECTED WORKS OF CHARLES LAMB (PB)
COLLECTED WORKS OF CHARLES LAMB (VOLUME 3)
COLLECTED WORKS OF CHARLES LAMB, VOLUME 4...
COMPLETE CORRESPONDENCE AND WORKS (VOLUM (PB)
COMPLETE CORRESPONDENCE AND WORKS (VOLUME 3)
COMPLETE CORRESPONDENCE AND WORKS (VOLUME 4)
COMPLETE CORRESPONDENCE AND WORKS, VOLUME 2...
COMPLETE CORRESPONDENCE AND WORKS, VOLUME 4...
CONTES DRAMATIQUES DE W. SHAKESPERE: OU, (PB)
CONTES DRAMATIQUES DE W. SHAKSPERE, OU, LEGENDES POPULAIRES...
CONTES TIR S DE SHAKESPEARE...
CONTES TIR?'S DE SHAKESPEARE. D'APR?'S L'ANGLAIS DE CHARLES ET MARY LAMB
CRE NA CILLE (PB)
CYMBELINE
DESCRIPTIVE CATALOGUE OF THE LIBRARY OF CHARLES LAMB
DETACHED THOUGHTS ON BOOKS AND READING
DETACHED THOUGHTS ON BOOKS AND READING, BEING ONE OF THE LAST ESSAYS OF ELIA
DRAMATIC ESSAYS
DRAMATIC ESSAYS
DRAMATIC ESSAYS... (PB)
DREAM CHILDREN
DREAM CHILDREN
EL FUTURO DE LOS NEGOCIOS (PB)
ELIA
ELIA
ELIA
ELIA
ELIA
ELIA
ELIA
ELIA (HB)
ELIA, AND THE LAST ESSAYS OF ELIA (DODO PRESS)
ELIA. EDITED FOR SCHOOL USE BY GEORGE W. BENEDICT
ELIA. EDITED FOR SCHOOL USE BY GEORGE W. BENEDICT
ELIA. THE LAST ESSAYS OF ELIA VOLUME 3
ELIA; ESSAYS WHICH HAVE APPEARED UNDER THAT SIGNATURE IN THE LONDON MAGAZINE
ELIANA
ELIANA
ELIANA
ELIANA
ELIANA
ELIANA
ELIANA
ELIANA
ELIANA
ELIANA (HB)
ELIANA (HB)
ELIANA (HB)
ELIANA (PB)
ELIANA: BEING THE HITHERTO UNCOLLECTED W (PB)
ELIANA; BEING THE HITHERTO UNCOLLECTED WRITINGS OF CHARLES LAMB
ELIZABETH VILLIERS, AND OTHER STORIES [F (PB)
ELIZABETH VILLIERS, AND OTHER STORIES [FROM MRS LEICESTER'S SCHOOL] BY C. AND M. LAMB - PRIMARY SOURCE EDITION
EMILY BARTON, AND OTHER STORIES [FROM MR (PB)
ENGLAND HAPPY AT HOME AND ABROAD. A SERM (PB)
ENGLISH ESSAYS
ENGLISH ESSAYS
ENGLISH ESSAYS
ENGLISH ESSAYS (PB)
ESSAIS CHOISIS DE CHARLES LAMB
ESSAYS (DODO PRESS)
ESSAYS (PB)
ESSAYS AND SKETCHES
ESSAYS AND SKETCHES
ESSAYS AND SKETCHES
ESSAYS AND SKETCHES (PB)
ESSAYS AND SKETCHES (VOLUME 4) (PB)
ESSAYS AND SKETCHES. THE PAWNBROKER'S DAUGHTER. THE ADVENTURES OF ULYSSES. TALES. POEMS. LETTERS VOLUME 5
ESSAYS FROM ELIA ......
ESSAYS FROM ELIA ...... - PRIMARY SOURCE EDITION
ESSAYS OF CHARLES LAMB
ESSAYS OF CHARLES LAMB
ESSAYS OF CHARLES LAMB
ESSAYS OF CHARLES LAMB (PB)
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA CHOSEN (PB)
ESSAYS OF ELIA (1888)
ESSAYS OF ELIA (HB)
ESSAYS OF ELIA (HB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)
ESSAYS OF ELIA (PB)

TOP SELLERS IN THIS CATEGORY
The Ultimate Small Business Marketing Book (Paperback)
By: Dee Blick
Filament Publishing
Our Price : £10.95
more details
SPIN-selling (Paperback)
By: Neil Rackham
Gower Publishing Ltd
Our Price : £16.49
more details
The Challenger Sale (Paperback)
By: Matthew Dixon, Brent Adamson
Penguin Putnam Inc
Our Price : £10.94
more details
Contemporary Marketing (Hardback)
By: David L. Kurtz, Louis E. Boone
Cengage Learning, Inc
Our Price : £12.30
more details
Foundations of Marketing (Paperback)
By: John Fahy, David Jobber
McGraw-Hill Education - Europe
Our Price : £38.69
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
 

DC Comics over 2000 titles at 35%
Batman Superman
By: JAE LEE, GREG PAK
The Dark Knight and the Man of Steel are close friends in the modern day - but the two weren't always such close allies.
add to basket

New Title
Private Peaceful
By: MICHAEL MORPURGO, PAUL CHEQUER, MICHAEL MORPURGO
A BBC Radio 4 dramatisation of the powerful novel set in the First World War, from the author of War Horse. It is the story of Thomas 'Tommo' Peaceful, a young soldier who finds himself in Belgium, in the trenches of the First World War, with his brother Charlie. It is also the story of Tommo's life, growing up in Devon, and of his love for Molly.
add to basket