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Item Details
| Title:
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MKTG 3.0
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| Volume: |
2009 |
| By: |
Charles W. Lamb, Joseph F. Hair |
| Format: |
Paperback |
| List price:
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£38.75 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324789289 |
| ISBN 13: |
9780324789287 |
| Stock: |
Currently
0
items in stock
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| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
3 March, 2009 |
| Edition: |
3rd Revised edition |
| Pages: |
336 |
| Description: |
Presents a teaching and learning solution that features examples, and an open page design. |
| Synopsis: |
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other! |
| Publication: |
US |
| Imprint: |
South-Western, Division of Thomson Learning |
| Returns: |
Returnable |
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