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Item Details
| Title:
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ESSENTIALS OF MARKETING
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| By: |
Charles Lamb, Joseph Hair, Carl McDaniel |
| Format: |
Book |
| List price:
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£40.99 |
| Our price: |
£38.94 |
| Discount: |
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| You save:
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£2.05 |
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| ISBN 10: |
0324282923 |
| ISBN 13: |
9780324282924 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
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| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
8 February, 2004 |
| Edition: |
4th Revised edition |
| Pages: |
600 |
| Description: |
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive |
| Synopsis: |
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
South-Western, Division of Thomson Learning |
| Returns: |
Returnable |
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