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Item Details
Title: ESSENTIALS OF MARKETING
By: Charles Lamb, Joseph Hair, Carl McDaniel
Format: Book

List price: £40.99
Our price: £38.94
Discount:
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ISBN 10: 0324282923
ISBN 13: 9780324282924
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 items in stock
Publisher: CENGAGE LEARNING, INC
Pub. date: 8 February, 2004
Edition: 4th Revised edition
Pages: 600
Description: Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
Synopsis: Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.
Illustrations: col. Illustrations
Publication: US
Imprint: South-Western, Division of Thomson Learning
Returns: Returnable
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