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Item Details
Title: ESSENTIALS OF MARKETING RESEARCH
By: Joseph F. Hair, Mary Wolfinbarger, Robert P Bush
Format: Paperback

List price: £46.99
Our price: £42.29
Discount:
10% off
You save: £4.70
ISBN 10: 0071220283
ISBN 13: 9780071220286
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 items in stock
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 January, 2010
Edition: 2nd Revised edition
Description: Provides review of a range of marketing research topics. This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
Synopsis: "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Non-returnable
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ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
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FUNDAMENTOS DE MARKETING (PB)
INTRODUCTION TO MARKETING (PB)
INTRODUCTION TO MARKETING (PB)
INTRODUCTION TO MARKETING (PB)
INTRODUCTION TO MARKETING (PB)
MARKETING
MARKETING
MARKETING
MARKETING (HB)
MARKETING (HB)
MARKETING (HB)
MARKETING (PB)
MARKETING 2008 (PB)
MARKETING RESEARCH
MARKETING RESEARCH
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (PB)
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MARKETING RESEARCH (PB)
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MARKETING RESEARCH (VID)
MARKETING RESEARCH: A PRACTICAL APPROACH FOR THE NEW MILLENNIUM
MKTG
MKTG (MARKETING COURSEMATE PRINTED ACCESS CARD)
MKTG 3.0 (PB)
MKTG 4
MULTIVARIATE DATA ANALYSIS
MULTIVARIATE DATA ANALYSIS (HB)
MULTIVARIATE DATA ANALYSIS (HB)
MULTIVARIATE DATA ANALYSIS (HB)
MULTIVARIATE DATA ANALYSIS (PB)
MULTIVARIATE DATA ANALYSIS (PB)
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RESEARCH METHODS FOR BUSINESS (PB)
SALES MANAGEMENT (HB)
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SPSS 11.0 FOR WINDOWS STUDENT VERSION
VALUEPACK:MULTIVARIATE DATA ANALYSIS/SPSS 15.0 STUDENT VERSION FOR WINDOWS

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