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Item Details
Title: ESSENTIALS OF MARKETING RESEARCH
By: Joseph F. Hair, Mary Wolfinbarger, Robert P Bush
Format: Paperback

List price: £46.99
Our price: £42.29
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ISBN 10: 0071220283
ISBN 13: 9780071220286
Availability: Usually dispatched within 1-3 weeks.
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Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 January, 2010
Edition: 2nd Revised edition
Description: Provides review of a range of marketing research topics. This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
Synopsis: "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Non-returnable
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