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Item Details
Title: ESSENTIALS OF MARKETING RESEARCH
By: Joseph F. Hair Jr.
Format: Paperback

List price: £46.99


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ISBN 10: 0071220283
ISBN 13: 9780071220286
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 January, 2010
Edition: 2 Rev ed
Description: Provides review of a range of marketing research topics. This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
Returns: Returnable
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